Ricoh’s new Customer Experience Centre has been purpose-built to showcase a wide range of Ricoh printers from large format to desktop-size, and AV presentation solutions. The most crucial design detail in the experience centre was demonstrating print and output quality to customers. This required a solution utilizing tunable LED light fixtures for precise control of colour temperature.
The space itself is highly interactive and flexible allowing the sales staff to seamlessly customize any client experience. The colour palette works as a backdrop to strengthen Ricoh’s brand communication and workplace culture.